Insights

Ideas on engineering, AI, and building technology companies

Essays on custom software, product design, cloud, and the decisions that shape how companies grow.

A highlight moves through the latest essays.

Artificial IntelligenceSep 18, 2026

The AI feature people actually keep using

Most AI requests start with a chatbot. The work eating the week is usually quieter, and that is the feature a team still opens a month later.

Read article

Insights

The AI feature people actually keep using

Most AI requests start with a chatbot. The work eating the week is usually quieter, and that is the feature a team still opens a month later.

Read article

If the rate is hard to find, the design is not finished

Product Design

Sep 4, 2026

If the rate is hard to find, the design is not finished

Guests book on their phones, at night, with one question. A beautiful property site still loses them when the dates and the price take too long to reach.

Read article

Mobile Development

Aug 20, 2026

People leave at the second login

The first open of an app is a tour. The second visit, when someone tries to get back to a booking or a shift, is where most of them quietly stop.

Read article

Startup Guides

Aug 6, 2026

Build the thing you keep doing by hand

Founders arrive with a picture of the finished platform. The first product worth paying for is usually the task they are already repeating every week.

Read article

Why Every Growing Business Needs a Custom Software Solution Instead of Another SaaS Subscription

Software Engineering

Jul 23, 2026

Why Every Growing Business Needs a Custom Software Solution Instead of Another SaaS Subscription

Growing businesses often stack SaaS tools that scatter data, slow teams, and inflate costs. Here's when custom software becomes the smarter long-term choice.

Read article